Direct-response advertising made up 54% of podcast advertising in 2019 -- up from 52% in 2018, according to Interactive Advertising Bureau (IAB) data released Monday. Brand awareness made up 42% in ...

The first audience that most advertisers work with is their own website visitors. After all, retargeting campaigns perform better when a high concentration of traffic comes from high-value search ...

Snapchat has found its groove as the go-to ad platform for direct-response advertising, which has more than doubled in revenue and now makes up more than half of the company’s total revenue. The ...

Calvin Lathan is a firm believer in the power of marketing analytics, specifically broadcast and multi-touch attribution. It’s his job, after all, as Director of Data Insight & Intelligence, to take ...

CoreMedia Systems is working with Premium Media360 on a system that will give direct marketers the same media-buying tools as their general advertising counterparts. Direct-response brands can deliver ...

Now that the new year is in full swing, business owners are back to the grind and on the hunt for new sales techniques to convert leads to customers faster than ever. Direct response marketing has ...

The pandemic has had an impact on practically every business and significantly influenced the marketing industry and global advertising. B2B marketing trends have evolved to reflect market behavior ...

Oppenheimer initiated coverage of Pinterest (NYSE:PINS) with an "Outperform" rating on Tuesday. They think the company's platform is lending itself well to direct response advertising and believe ...

Founder at True Native Media. Sold 60k+ podcast host-read endorsement ads for brands and agencies. Host of The Podcast Advertising Playbook. Dr. Stephen Covey, author of The 7 Habits of Highly ...

IRVINE, Calif.--(BUSINESS WIRE)--As the mortgage industry continues to evolve in a digital age, Managed Direct Response emerges as a crucial partner for companies seeking to expand their reach and ...

FRANKLIN, Tenn.--(BUSINESS WIRE)--Franklin Madison, a portfolio company of Mill Point Capital, is pleased to announce its acquisition of Minnesota-based direct marketing agency, SeQuel Response. The ...

EDEN PRAIRIE, Minn., April 24, 2025 (SEND2PRESS NEWSWIRE) — SeQuel Response, a leader in direct mail and targeted customer acquisition strategies for over 16 years, is excited to announce its rebrand ...