People don’t often click on banner ads these days—at least not on purpose, anyway. In fact, many internet users actively go out of their way to never see advertisements. Ad blockers create all kinds ...

Monique Danao is a highly experienced journalist, editor, and copywriter with an extensive background in B2B SaaS technology. Her work has been published in Forbes Advisor, Decential, Canva, 99Designs ...

Companies use different forms of print advertising, including direct mail brochures, magazine and newspaper ads. Display ads are the ads that can appear on any page throughout a publication, unlike ...

These cryptic words, presented in a 468-by-60-pixel image, appeared 30 years ago in the online edition of Wired magazine. This first banner ad invited users to “click” in an era when advertising was ...

New York-headquartered HyprMX, which serves rewarded video and interstitial ads to app and game developers, announced last week the addition of display ads to its SDK. App install campaigns dominate ...

Google joined a handful of other companies by announcing that it is delivering mobile banner ads. Companies that use Google’s AdWords to advertise online now have the option of displaying a banner ad ...

The average click-through rates (CTR) of video ads in mobile apps are 7.5 times higher than for display ads, per a study that ad platform Smaato and app marketing firm Liftoff shared with Mobile ...

Programmatic advertising has been a buzzword in the marketing industry for quite some time. But what does programmatic actually do? And how does it differ from traditional display marketing?