Jivox has released the IQ Data Engine into the cloud to help brands create more relevant ads. The platform, a component of their IQ Ad Server, allows advertisers and agencies to automate production, ...

Old El Paso launched an awareness campaign to reach new customers in the UK with personalized ad creative promoting “Fajita Friday” (because why stop at Taco Tuesday?). Specifically, the General Mills ...

In the dynamic world of retail, businesses face the ongoing challenges of rising advertising costs alongside a swiftly changing media landscape. In the face of this, the practice of Dynamic Creative ...

Media workflow software provider vCreative has partnered with Frequency, an audio ad management platform, to give radio broadcasters what it calls “next-generation tools to produce, manage, and ...

A Million Ads might more aptly be called A Billion Ads soon. The dynamic creative company A Million Ads (AMA), which focuses on the audio market, launched a new personalization product Wednesday that ...

NEW YORK--(BUSINESS WIRE)--As Cannes Festival of Creativity opens this week, ResponsiveAds, the leading force in creative ad tech, proudly announces the Phase 1 launch of its Fluid Ad Creator, as part ...

I know, we can’t go two minutes without hearing “AI” – much like in the early days (years) of “mobile” and “social media.” In these early days of the generative AI era, creatives is an area where ...

Are you looking to engage your audience with a personalized experience throughout their meandering journey – from awareness to conversion and Organic Search through Paid Social? Then Facebook Dynamic ...

Canada is now one of the most connected markets in the world, with internet penetration at 95% and more than 82% of the ...

When running a Meta Ads campaign, creative should be at the center of your strategy. As targeting options have become more limited in the platform from the super-granular segments available in years ...