House of EM5, a perfume startup, aims to achieve Rs 24 crore in revenue by the end of the current financial year. The brand is experiencing rapid growth by introducing new fragrances regularly and ...

Having a taste for quality fragrances comes at a cost, and Shashank Chourey, a longtime fragrance enthusiast, knows it best. Tired of paying a 20-30 times premium for brand names, Chourey finally ...