Companies have adopted a proactive approach to internalise, reposition, and rejuvenate their employer value propositions (EVP) and employer brands. Recognising the critical need to retain their ...

In many organizations, the focus remains heavily skewed toward corporate branding rather than employer branding, a dynamic that can hinder long-term success in talent acquisition, engagement and ...

Celeste Sirin, CEO of Employer Branding Africa, reviews the pressing trends reshaping employer branding, leadership ...

Small and medium-sized enterprises (SMEs) can use the low-cost employer branding strategies in this article to push through the barriers of limited resources, attract and retain talent, and compete ...

Having a reputable employer brand is a must for an organization’s strategy because it helps companies recruit better candidates, reduce hiring and marketing costs, and improve productivity. Therefore, ...

HR plays a vital role in employer branding—shaping company culture and creating engaged and happy employees. Workers fear for their future—and that’s a huge problem for employer branding An employer ...

In today’s tight labor market, ensuring that your employer brand is authentic—and that your organization delivers on its promises—has never been more essential in attracting and retaining top talent.

Marketers are increasingly aware of the concept of employee brand advocates—but that usually means asking employees to share content and information in support of specific products and services. But ...

With the unemployment rate recently hitting a 50-year low, the fight to find and keep the best talent is heating up. An employer brand can focus those efforts and help articulate why employees work at ...

Opinions expressed by Entrepreneur contributors are their own. Your brand tells your customers who you are, but they aren’t the only ones listening. Employees, business partners and industry ...