Some observers believe there is a real chance TikTok ultimately bends to the EU’s demands.

The European Commission has taken its most direct shot yet at the way TikTok keeps users glued to their screens, issuing ...

According to Somebody Digital, a marketing agency based in London, endless social-media scrolling is reshaping the way brands engage with consumers. The agency’s newest report compiles research from ...

The State of New Mexico's trial against Meta is in its second week, focusing on the impact of infinite scrolling on teens.

Keir Starmer said the U.K. government needs to look at “some of the addictive features on social media that mean you never stop scrolling.” ...

In the modern digital landscape, the habit of endless scrolling has become a pervasive challenge. It consumes time, diminishes focus, and often leaves you feeling unfulfilled. We’ve all been there: a ...

Seeing a one minute reel or one minute TikTok is a lot more engaging than learning a skill over 30 days. You see the instant ...

The creator of infinite vertical scrolling in social media, [Aza Raskin], infamously regrets his creation that has helped to waste a tremendous amount of human attention and time on the Internet. But ...

Google is supposedly testing an endless, infinite scroll for Google Discover. When I scroll through Google Discover, it eventually just stops and doesn't keep going. But Gagan Ghotra said he is seeing ...