Aristotle and later Cicero wrote about argument being composed of logos, ethos and pathos. Most people know the “logos” as logic and “pathos” as emotion (easy to remember because of words such as ...

Karthi Marshan, Marketing Head, Kotak Mahindra Group believes that the art of persuading audiences means using the three basic appeals that Aristotle first described: ethos, pathos, and logos. He ...

From infomercials to political canvassing to appeals for coveted roles, the most compelling rhetoric uses a mix of ethos, pathos, and logos. These techniques encompass a wide spectrum of human ...

Aristotelian rhetorical strategies—ethos, pathos, and logos—remain critical for persuasive communication, particularly in political oratory. Implementing these strategies in radio broadcasts presents ...

One of my all-time favorite posts on the Social Media Contractors blog is by one of our editors, Catherine: Me Talk Witty One Day: The Art of Social Media Rhetoric. First of all, I think it’s spot on, ...