You can avoid making the common mistake of many consultants, small business owners and salespeople when introducing yourself to others by remembering one simple reality. Focusing on the needs of your ...

Starting a business letter may seem like a simple task. Still, effective written communication is crucial for building professional relationships, showcasing your professionalism, and leaving a ...

EXCEPTING in those rare cases when the person who gives me a letter of introduction is rude enough to seal it, I make a regular practice of reading the letter before presenting it. The morality of ...

Many of the letters you write in business are designed to influence the ideas or behaviors of others. Persuasive letters to sell something should have a unique formula, immediately grabbing a reader's ...