Whether you’re new to influencer marketing and need guidance on which KPIs should be most important to you, or you’re experienced in the industry but find yourself on a knowledge-seeking mission, ...

Before we delve into the value Key Performance Indicators (KPI’s) offer to an Inbound Marketing program, let’s first drill into the sources of the website traffic and the value that content plays.

Measuring content marketing KPIs isn't just about collecting data. It's about knowing what to measure, why, and how to interpret the results But which metrics really matter in content marketing? How ...

Every digital marketing campaign has key performance indicators (KPIs). Most of the time, profitability is a main factor in the KPIs. In every digital marketing campaign, you have multiple channels ...

Opinions expressed by Entrepreneur contributors are their own. A recent survey found that 68% of consumers spend a quarter or more of their time on social media watching videos. This is great news for ...

These 15 considerations should be top of mind when you and your organization are establishing content marketing KPIs and metrics. With more brands and enterprises making the transition to full-blown ...

As a marketer, you live in a world that is adding channels on seemingly a daily basis, while at the same time the consumers’ attention are being drawn in a hundred different directions making it ...

What are key performance indicators (KPIs) for? The simple answer? Because you can’t manage what you can’t measure. There’s a more complicated answer, too, and we’ll come to that in a moment. In the ...

For capturing and retaining customers, the importance of a successful email marketing strategy is paramount. In fact, 81% of small and midsize businesses (SMBs) rely on email marketing as their ...

The point of automation is to free up your time so you don’t have to be directly involved in your business all the time, right? Wrong. Well, not entirely wrong, but not entirely right, either. Sure, ...