With so many different types of logo, it can be difficult to decide which style to choose when creating a new identity.

You see them everywhere. On your phone, your coffee cup, your sneakers. These iconic symbols have become so embedded in our ...

Next we come to a David vs Goliath-style clash of similar logos within the same sector: Seattle-born, global coffee giant ...

Logos are designed to be simple, memorable, and instantly recognisable. But behind their clean shapes and colour palettes, many of the world’s most famous logos contain hidden messages, symbols, and ...

"When we follow the evolution of brands, and more specifically the evolution of logos, we realize that many of them evolve every decade. If we look at Apple logo we can see that it has evolved a lot ...