SCENTA’s debut at CES 2026 underscores its status as a global leader in the scent tech industry. As the No. 1 global seller ...

Home fragrance is smarter, softer, and more intentional: Think app-controlled diffusers, incense making a comeback, cozy ...

Scent matters. If a place smells good, we’re much more likely to have a pleasant experience there. Unfortunately, many air fresheners emit sickly or synthetic odors that are poor substitutes for the ...

You can choose from four models: the Mini, Version Four, the Plus, and the Car Pro. The Pura Version Four is the standard and commonly sold in starter kits that provide the diffuser and two scents.

Reed diffusers look pretty and smell amazing with minimal effort. Shop eight of our favorite reed diffusers here. Remember reed diffusers? Growing up, there were always reed diffusers around my ...

Pura Scents has issued a recall for its Pura 4 Smart Home Fragrance Diffusers due to a magnet ingestion hazard, announced on July 24, 2025. The recall affects approximately 851,400 diffusers. The ...

In today's world, where first impressions shape experiences, fragrance has become a powerful tool for creating unforgettable ...

Guerlain has expanded its L’Art & La Matière line with a home scent range and released new expressions within the La Petite Robe Noire, L’Homme Idéal and Absolus Allegoria lines.

SALT LAKE CITY--(BUSINESS WIRE)--Today, smart fragrance company Pura launches a brand-new car fragrance diffuser bringing their advanced scent technology on the road. While most car scent diffusers ...

A recall alert has been issued for a smart fragrance diffuser produced by Utah-based company Pura Scents because of a risk for magnets becoming dislodged, which can be hazardous if the magnets are ...

Home fragrances might be invisible but in terms of setting the ambiance for a space, there’s nothing that can make a bigger impact. After all, there is something very luxurious about walking into a ...