Six years ago, I wrote (with colleague Jennifer Riel) a Harvard Business Review article on functional strategy. But the questions about functional strategy keep coming unabated. It is a vexatious ...

Startups often treat pricing as an afterthought, copying competitors or applying arbitrary markups. Yet early-stage pricing shapes customer perception, unit economics and long-term viability. This is ...

Just as pricing is becoming an essential part of a law firm' strategy, so the pricing function is becoming a clearer position in many legal practices whatever their size, says Martyn Draper There ...

In the evolving landscape of financial services and data-driven strategy, the integration of artificial intelligence (AI) with pricing optimization is redefining how organizations achieve sustainable ...

Economic disruption, triggered by a wave of tariffs on imports from China into the U.S. as well as the COVID-19 pandemic, have resulted in a scarcity of microchips for many high-tech manufacturers. In ...

Pricing expert Rafi Mohammed warns against hasty changes to keep customers. Rafi Mohammed, founder of the consulting firm Culture of Profit, says a crisis or recession is not the time to panic and ...