We need to talk about the “conversation gap” impacting today’s marketing and sales funnels. The conversation gap is the gap between customer expectations for personalized, 1:1 interactions and your ...
Traditionally, one of the core concepts of sales and marketing has been the sales funnel through which companies are supposed to move prospects from awareness through consideration to engagement and ...
Volker Herzig receives funding from the Australian Research Council (FT190100482) Bryan G. Fry does not work for, consult, own shares in or receive funding from any company or organization that would ...