1. Get clear on the goals of the funnel. Anyone can create a series of emails to send out to your client base, but creating a targeted funnel that will address their pain points and get the intended ...

Organizations traditionally treated leads and accounts like oil and vinegar — Jon Russo, CMO of sales and marketing performance firm B2B Fusion, explained that many practitioners have a lead motion ...

Opinions expressed by Entrepreneur contributors are their own. While you and your team will want to leverage content for multiple purposes — to engage your audience; educate its members about relevant ...

In this post, I’m going to reveal three of the best tips to have a high converting sales funnel in your business. I use a sales funnel model in my business and are highly effective at list building, ...

The past few years have witnessed seismic transformations in the ways we do business and what success looks like. Customer expectations have skyrocketed to new heights, and it’s harder than ever to ...

In previous months, we've explored the needs and expectations of your clients as they move down the sales funnel, from initial tire-kickers to loan closing. But we're not finished! If you nurture them ...

B2B marketers have a huge and exciting challenge every moment of every day: a long buying cycle. The B2B buying cycle can take 30, 60, or even 90 days, and there are many stages that the customer ...

Opinions expressed by Entrepreneur contributors are their own. Over the years, I’ve worked with a large number of online marketers who were very successful at finding prospects through direct mail. My ...