Both Generation Beta and Generation Alpha were named by Australian research firm McCrindle, who moved to the Greek alphabet, ...

Even though they're still children, Generation Alpha is already shaping what families buy and spend on, especially online. Growing up fully immersed in technology, Gen Alpha will expect flexible, ...

If you're a marketer looking to impact and engage Gen X, Millennials, or Gen Zs, you'd better ask yourself how well you know the Gen Alphas living with them.

I often think about the kind of managers my children’s generation will become. Generation Alpha—who will begin entering the workforce in the coming years—will be the first to grow up with AI not as a ...

As the last of Gen Alpha is born in 2025, this cohort now makes up 24% of the global population. Known as "Gen AI," these digital natives are influencing $1 trillion in spending and rejecting ...

Generation Alpha is the largest generation ever. Totaling two billion children, it encompasses anybody currently aged 0–15 years old—those born between 2010 and 2025. This is the first fully digitally ...

Stantec Principal Amy Holzle explores how Generation Alpha will reshape higher education design, from inclusive spaces to tech-driven learning. The Arcadia Flats study lounge at Western Michigan ...

Ali Hussain has a background that consists of a career in finance with large financial institutions and in journalism covering business. Vikki Velasquez is a researcher and writer who has managed, ...