Product-focused, keyword-only campaigns are a common type of campaign used in Google Ads. If you sell vintage T-shirts for women, you might set up standalone keyword campaigns based on the keyword ...

Running successful Google Ads can greatly enhance your online visibility and improve your conversion rates. Timing plays a vital role in maximizing ad effectiveness. Knowing when to run your ads can ...

A clear, data-focused look at how GA4 Attribution Paths help advertisers validate Smart Bidding, prove assist value, and defend upper-funnel spend. Let’s state a fact: Google Ads in 2025 runs on ...

In the dynamic world of digital marketing, Google Ads remain a cornerstone for businesses aiming to reach their target audience efficiently. However, a challenge that many marketers face is ad fatigue ...

PPC advertisers must take a strategic and nuanced approach to campaign management to stay ahead of the competition. At SMX Advanced, PPC experts Sarah Stemen and Christine Zirnheld, senior digital ...

Google ads are a real game changer for e-commerce companies looking to increase traffic and sales. However, creating high-converting ads requires strategy and precision. Here are the steps for ...

Are you wondering how to stop overpaying for Google Ads? You're not alone. Many businesses struggle with ad spend that isn't getting the return they expected . Google search ads operate on a ...

Google Ads added a new tab on the Recommendations page named Investment Strategy. This tab "provides account-level suggestions to help you understand the potential impact of increased investment on ...

Run a Google Ad campaign, and you’ll frequently notice an indirect boost in your organic search rankings. It’s not exactly a coincidence, but Google denies any direct connection between their ...

Google rolled out AI Mode in Search in May – and it’s already clear this isn’t just another update. Many experts predict AI Mode could soon replace traditional search as the default interface.

This post was sponsored by Invoca. The opinions expressed in this article are the sponsor’s own. In today’s marketing world, AI is more than a buzzword — it’s a necessity. Nearly 90% of marketers plan ...