Advertisers can now guide Google’s AI to create text assets that align with brand tone, messaging, and compliance standards. Google is starting to roll out its new Text Guidelines feature in Google ...

Google updated its documentation on how the Google Ads auction works to say, “We run different auctions for each ad location.

Google Ads has renamed "text assets" to "customizations" within the Automatically created assets section of Google Ads. Customizations lets you use text from your website, landing pages, ads, and ...

Google is testing appending "learn more" links to the end of the Google search ads text. So the Google Ad will have its normal ad description and at the end, Google is testing adding "Learn more" with ...

Google is rolling out a change to how ads appear in Search, and this time it’s focused on clarity and user control. Text ads will now be grouped under a single “Sponsored results” label that stays ...

Google's new feature will hide sponsored results in Search. "Hide sponsored results" applies to all ads on the page. The feature will appear on desktop and mobile. If you immediately scroll past the ...

Christiana Jolaoso-Oloyede writes for media publications, B2B brands and nonprofits. Using her research, analytical and writing skills from her training as a lawyer, she focuses on garnering accurate ...

Natalie Cusson is a small business owner with over 15 years experience in the creative arts. She's worked on ad campaigns for many trusted brands such as Nike, Subaru, Polaris, Red Bull and ...

Twenty-five years ago, Google launched a modest advertising product that would evolve into one of the most influential tools in digital marketing. Back then, it was called Google AdWords; today, it is ...