Organizations in all sectors are increasingly required by their investors, customers, employees, and wider stakeholders to articulate a clear statement of corporate purpose. Purpose isn’t about profit ...

A well-crafted corporate purpose statement is impactful on two fronts: It articulates your organization’s mission and aspirations to external stakeholders and sends a signal to your employees about ...

Many companies feature their mission statement—their corporate vision—on their websites. But these don’t often articulate an organization’s greater “why.” And that “why” can be a massive unlock to ...

A McKinsey survey on organizational purpose revealed some telling statistics: 82% of respondents believe it’s important for a company to have a purpose, and 72% said purpose should carry more weight ...

Jennifer Simonson is a business journalist with a decade of experience covering entrepreneurship and small business. Drawing on her background as a founder of multiple startups, she writes for Forbes ...