Yuko Yamaguchi oversaw the feline character's rise to to global icon status.

Since 1980, Yuko Yamaguchi has designed Hello Kitty—officially a little girl from London, not a cat—guiding her rise as Japan’s iconic symbol of “kawaii” soft power.

Hello Kitty's new official collaboration with Evangelion unites her classic design with two major characters from the classic ...

These are words I never imagined saying, but as I sit cross-legged on a beanbag chair in my daughters’ playroom on a call with Los Angeles–based digital creator Sophia Torres, it takes less than five ...