Brand awareness comes in two forms: unaided and aided. Unaided awareness is when consumers can remember a brand name without any help; for instance, when asked to name a soft drink, the immediate ...

The Fast Company Impact Council is an invitation-only membership community of top leaders and experts who pay dues for access to peer learning, thought leadership, and more. BY Kathrin Hamm Over the ...

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Increasing brand awareness is crucial for any business looking to grow and thrive in a competitive market. As someone deeply involved with building my own brand, I’ve seen firsthand the importance of ...

From participating in local events to partnering with other local, non-competitor businesses, these are some of the ways to increase brand awareness on a budget. Being active on social media can also ...

Yesterday ClearEdge Marketing led a discussion on the five biggest social media mistakes and how to avoid them. ClearEdge provides innovative marketing solutions that give professional services a ...

Credit One Bank is using humor to connect with shoppers and build brand awareness in a crowded landscape of financial advice, said Chief Marketing Officer Michael Coleman. The financial institution’s ...

Marketing is a crucial part of any business, but it’s especially important for small businesses looking to build a strong brand and stand out in a competitive market. MailChimp says that "many small ...

Awareness is one of the biggest struggles facing e-waste recycling today because people may not know where or how to dispose of unwanted electronics. This lack of education often means that ...

Branding in the tech industry goes beyond visual elements. It involves creating a meaningful identity that resonates with the audience, inspires loyalty and differentiates the company from competitors ...