In a world recovering from a pandemic, customer engagement is essential for the survival and long-term success of small businesses. As such, the use of interactive technologies to establish meaningful ...

Meet Tom, a seasoned voyager in the realm of RPGs and MMORPGs, where the virtual landscapes of games like Final Fantasy 14 are his domain. With an impressive track record spanning nine years as a ...

Food and beverage brands can use AR packaging as a high-impact tool to engage customers, drive sales and boost word-of-mouth referrals. AR packaging is a cost-effective, measurable and accessible way ...

The appeal of augmented reality (AR) has excited businesses across industries, but for manufacturing, the hype exceeds the practical application. But how realistic is using AR in the manufacturing ...

Face filters on Instagram and Snapchat are far and away the most mainstream use of what we call augmented reality. We've already spent years contorting our faces, surrounding them with butterflies or ...

I started with CNET reviewing laptops in 2009. Now I explore wearable tech, VR/AR, tablets, gaming and future/emerging trends in our changing world. Other obsessions include magic, immersive theater, ...

Using your Samsung Galaxy with AR glasses enhances your digital experience by offering immersive visuals, hands-free controls, and real-time overlays. This guide walks you through various methods to ...

In a newsletter for marketers, I recently read about a trend where most public relations (PR) professionals in 2024 plan to integrate immersive augmented reality (AR) and virtual reality (VR) ...

World of Warcraft: The War Within Season One is live, and with it, players will be able to access previously locked end-game content. This includes the Nerub-Ar Palace raid, where they’ll take on new ...

If you live in one of the cities that support it so far, you can transform Apple Maps walking directions with Apple AR. If you are in one of the cities that supports AR directions in Apple Maps, what ...

In iOS 15, Apple's Maps app benefits from a range of new features and improvements, including the ability to use augmented reality walking directions in big cities. In a nod to Google Maps, the new AR ...