If you’ve built something entirely new, a product category no one else is doing, then you’re in one of the most exciting (and intimidating) pricing situations a founder can face. No competitors? No ...

Pricing your product is one of the most important decisions you'll make when launching a business -- yet it's also one of the most neglected. All too often entrepreneurs spend hundreds of hours ...

You know how it goes in economic theory: To maximize your returns, you should find the reservation price (i.e. the maximum price) each of your customer segments is willing to pay and charge them that ...

QUESTION: I own and operate a small hardware store. We have a wide variety of household items and stock only name brand items. How do we compete with the “big box” stores who compete on price alone?

Forbes contributors publish independent expert analyses and insights. Author, professor and founder. Deeply curious about leadership. From the outside it may seem like a simple choice, but pricing is ...

Whether you’re a freelancer or a small business owner, figuring out how much to charge for your products or services can be tricky. There’s plenty of math involved, in addition to knowing your ...

Ditch the warehouse, sell digital products! Turn knowledge into automated income streams. Create online courses, templates, memberships, ebooks, or software. Identify a problem your expertise solves, ...