Forbes contributors publish independent expert analyses and insights. Innovation. Entrepreneurship. Culture. Businesses seeing the greatest success are using technologies to take their CX efforts a ...

No industry is immune to the AI revolution, but how are brands using this technology to make consumer experiences better? AI was a buzzword in 2024, with nearly $314 billion worth of investment, but I ...

By investing in hyper-personalization and hyper-automation, we offer a direct response to these expectations," says Dimitrius Oliveira, CEO of Atento. In addition, consumers value convenience and ...

Data-driven personalization. Hyper-personalization thrives on analyzing customer data and enables tailored experiences that increase engagement and loyalty. Ethical marketing practices. Brands must ...

With data becoming a more valuable business asset than ever, informing decision-making, enhancing operational efficiency, and enabling businesses to gain a competitive edge, hyper-personalization is ...

Basic personalization techniques in PPC advertising no longer capture and hold customer attention. Generic ads miss the mark, leaving brands with lower engagement and higher ad spend wastage. To truly ...

Shopify’s Future of Personalization report names the top trends in 2025, and hyper-personalization is at the top of the list. Hyper-personalization is a strategy that uses data and AI to create ...