Business Wire

IAB Releases New Ad Portfolio with Flexible Ad Sizes in Alignment with Lean Principles

NEW YORK--(BUSINESS WIRE)--The Interactive Advertising Bureau (IAB) today released a finalized version of the new “IAB Standard Ad Unit Portfolio,” featuring ads that allow for creative to adjust to a ...
Streaming Media Magazine

MRC, Joined by IAB Tech Lab and MMA, Announces Releases of Revised Ad Measurement Guidelines for Mobile In-App, Mobile Web, and Desktop Display

The Media Rating Council (MRC), along with IAB Tech Lab and MMA, today announced the formal release of overhauls to the IAB/MMA/MRC's Mobile In-App Measurement and Mobile Web Measurement Guidelines.
Streaming Media Magazine

Neuranet Launches Flexitive 2.0 to Help the Digital Media Industry Adapt to New IAB Flexible Ad Sizes

Neuranet, the technology company behind responsive design software Flexitive, today announced the next generation of its HTML5 based software, Flexitive 2.0. The platform upgrade supports more ...
MediaPost

IAB Resurfaces Push For Responsive Ads

Creative agencies and brands are frustrated with the amount of assets they need to develop for campaigns. It has become costly, complicated and expensive. These challenges pushed the Interactive ...
Business Wire

MediaGo Joins the IAB Europe Transparency and Consent Framework, Will Offer Native and Display Ad Placements in Europe

SAN FRANCISCO--(BUSINESS WIRE)--MediaGo, an ad platform from Baidu’s Global Business Unit, has become an official vendor of Interactive Advertising Bureau (IAB) Europe’s Transparency and Consent ...