The fourth and final piece of the Unified Theory is called the Influence Matrix (IM). The IM is an extension of Behavioral Investment Theory to human social motivational and emotional processes, which ...

While the ability to influence others often comes down to being an effective communicator, there's a lot more to it than that. Influencing others requires establishing deep relationships built on ...

The Influence Matrix is central to understanding the unified theory because motives for social influence play a crucial role in the way humans justify their behavior. Putting the Matrix in Action I ...