Google Analytics is an incredibly powerful tool for measuring digital performance. It can also be quite overwhelming, especially when trying to figuring out which of the many available insights you ...

Marketing metrics and marketing analytics are the new buzzwords in digital. And, for good reason. Marketing metrics improve decision-making so your campaigns are optimized. Unlike traditional ...

Success as a startup is measured in a lot of different ways. Some people think a high valuation is the key to turning heads in the business world, while others believe traction is the only real way to ...

(BPT) - The majority of small business owners want help tracking metrics and admit they don't measure and track as often as they should, according to a Staples survey. Learn more about what business ...

How can you use measurement to boost the success of your email marketing? An infographic (below) from Salesforce looks at what key email metrics mean and explores how you can use them to optimize your ...

Properly measuring ROI is critical to the success of virtual nursing, say these nurse leaders. Executives from a dozen health systems met in Atlanta in early June for the HealthLeaders Virtual Nursing ...

Measuring performance is a key to evaluating how well employees are doing their work and companies are meeting their targets. A good performance metric gives hard data and yields results that measure ...

The majority of small business owners want help tracking metrics and admit they don’t measure and track as often as they should, according to a Staples survey. Learn more about what business owners ...