Whenever I teach about racial discrimination and its emotional outcomes, I find myself repeating this well-known line to students. It’s a pithy way to drive home the point that, just because you (or ...

The category of intent data has drawn significant interest and buzz over the past five years, as both sales and marketing professionals flocked to the concept of identifying buying signals from ...

This content is produced by a publishing partner of Open Mic. Open Mic is the self-publishing platform for the marketing industry, allowing members to publish news, opinion and insights on thedrum.com ...

Over the last few weeks, we’ve introduced the idea of “design for equity” and described why it is an important framework for practitioners involved in community-engaged work. We have talked a lot ...

Getting into arguments is always tough—no matter if it is at work or in your personal life. You can resolve disagreements more easily by steering the conversation towards the impact of each person's ...

How does the use of singular and plural keywords influence search intent and results? Lidia conducted a unique data study analyzing keyword choice for ecommerce queries. The intent your page aims to ...

Does your company test every feature you release into production? How about 50%? From our candid conversations with our enterprise customers, we found that many companies do little to no functional ...

Host Melissa Harris-Perry and her Saturday panel weighed in on the next steps citizens--particularly those in Republican-controlled states--need to take to ensure their right to vote. A poll worker ...

It offers valuable insights into lead behavior, allowing marketers to form a better understanding of customer intent and engagement. But (and there’s always a but) common misconceptions about intent ...