Intent data is a complex product. It’s also a relatively new product category. Understandably, marketers have a lot of questions. Intent data is a complex product. It’s also a relatively new product ...

True Influence, an intent monitoring and demand generation solutions provider, launched InsightBase 4.0 at the SiriusDecisions Summit 2019 in Austin, Texas this week. The enhanced solution is designed ...

Buyer intent data is quickly becoming a must-have dataset for sorting likely-to-convert prospects from those who are less likely, and for influencing marketing budget decisions. Yet as the adoption of ...

Your prospective customer is already somewhere within the buyer’s journey, and you have no idea who they are. If you sell running shoes, there’s a 35-year-old trail runner out there looking at worn ...