Consider top-of-mind streaming formats for TV marketers: advertising-supported options of a premium service or those somewhat less premium FAST (Free Advertising-Supported Television) channels? Wait..

Wakefit's shares opened flat at Rs 195 and later slipped to as low as Rs 177 on the NSE. Flam is turning QR codes into fully ...

Allen Media Group (AMG) today launched Infillion’s interactive ad technology and programmatic video solutions to connect “brands with audiences through high-impact, measurable advertising experiences.

Amazon Ads has partnered with PadSquad to offer interactive ads for the first time, using the Amazon ad server on the Amazon demand-side-platform (DSP). Marketers can access PadSquad’s interactive ...

Global streaming media company Plex has partnered with interactive ad tech solutions platform ACTV8me, to offer its advertisers the ability to transform any brand advertisement into a performance ...

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. About six years ago, ad server Innovid introduced interactive ads in CTV. Now, about a third of Innovid’s ...

The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy. Its membership comprises more than 700 leading media companies, brands, agencies ...

NEW YORK—BrightLine, a provider of interactive, and shoppable CTV ads, and the ad tech platform TripleLift have announced that they have planning to offer premium interactive CTV ad inventory through ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Digital advertising had a wild ride in 2020, plummeting in value when the pandemic hit then ...

Nobody seems to want to be in the TV business these days. Well, no, that’s not really accurate. It’s just that companies in the CTV advertising space don’t want the device itself to be just a TV ...

West L.A. ad tech firm SocialVibe has always made interactive ads that pop up before online articles on the website of the Baltimore Sun, games from Zynga and songs on Pandora. But now SocialVibe, ...

HondaVideo/YouTube What kind of ad do you want to watch? Honda's cool new "Other Side" film puts you in the driver's seat. We've seen the choose-your-own-ad deal before, but you usually have to watch ...