The fact that you follow Lady Gaga on Twitter and like Starbucks on Facebook means something not only to the mega-artist and the coffee company, but also to businesses of all stripes. Why is that?

Recently a fascinating trend emerged. The rise of Pinterest and other interest-based social networks has suggested (or perhaps reminded us?) that there are in fact limitations to friends’ ...

With somewhat coincidental (?) timing, given this week’s Facebook Marketing Conference, a new article published today by Bloomberg Businessweek takes a deep dive into Twitter’s advertising’s business.

Social media has evolved from Facebook’s friend-based News Feed to TikTok’s interest-driven algorithms, reshaping how we define success on these platforms. Today, reaching audiences isn’t just about ...