A successful company must understand a good marketing campaign's impact on the bottom line. Analyzing the marketing environment can help the organization develop a clear picture of a product's value ...

The terms "environmental analysis" and "marketing environment" sometimes confuse business owners because of the different meanings of the word "environment" in everyday use. Understanding how these ...

It has long been accepted that marketing communications is essential for communicating with clients, stakeholders and the wider business community. Internal marketing or communications, meanwhile, is ...