Lego has spent decades selling itself as the ultimate analog toy, a handful of plastic bricks that can become anything a ...

Simons then moved the Smart Bricks away from the ruler and performed the same trick. Using just a pair of Smart Bricks, he ...

Love it or hate it, Lego's Smart Brick has elicited strong reactions from its adult fanbase as they process the analog ...

During its demonstration, Lego showed a custom Smart Tag that could read basic colors using the sensor, illuminating the ...

The brick is equipped with a rechargeable battery, LED lights, and multiple sensors—but don't worry, there's no camera ...

Lego is launching its new Smart Play system with three Star Wars sets that will be released on March 1st. ...

Eight years of development have produced a computer small enough to fit inside a classic 2x4 brick. But do kids really need a ...

Now, Lego is bringing the culmination of this technology and play features to a galaxy far, far away with its new Smart Play system. With its unveiling at CES 2026, I had a chance to see exactly how ...

Summary: LEGO is launching a new smart bricks system that its describes as its “most significant” new product since 1978. The ...

Put a Star Wars tag near the brick and suddenly your X-Wing's engines purr. These include classics like Luke's X-Wing, a TIE ...

Danish toymaker Lego unveiled an interactive Lego brick the 'Smart Brick' at CES 2026 in Las Vegas on Monday (January 5).