How Lego designed its new interactive Smart Brick

The new Smart Play system centers around a new Lego Smart Brick that can play sounds, light up, and interact with other ...
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The Lego smart brick backlash, explained

Lego has spent decades selling itself as the ultimate analog toy, a handful of plastic bricks that can become anything a ...

LEGO Smart Bricks Are the Smallest Big Deal Right Now. Here’s Where to Buy Them

Here’s everything you need to know about LEGO Smart Bricks, including where to buy them online, their build release date, and how LEGO Smart Play works ...

Lego's biggest change in 50 years: What are the ‘smart bricks’ that light up and change colours?

Lego has introduced its most significant evolution in 50 years: ‘smart bricks’ that light up. The line will be introduced ...

LEGO’s Star Wars Smart Bricks Sets Are Up For Pre-Order (And Here’s Why You Should Care)

The TIE Fighter set features several unique functions, starting with placing the Smart Tag in the straighter for ...

I played with the LEGO Smart Brick — my early verdict of LEGO's most controversial change in years

After spending time with LEGO Smart Play at CES, I can properly explain what the Smart Brick really does, why launching it ...

Lego introduces ‘revolutionary’ Smart Bricks that light up, play sounds

They will be introduced in three Star Wars Lego sets launching on March 1. Read more at straitstimes.com. Read more at ...