Marketing analytics used to simply be about measuring the hits on your website and the number of opens and clicks on emails. But as marketers we know that the times are changing. For one, the buy ...

CMOs need advanced analytical tools and techniques to understand digital experience, how prospects and customers behave and ultimately how to optimize marketing and advertising campaigns. In short, ...

Salesforce.com today strengthened its Marketing Cloud with Lead Analytics for Facebook, an integration designed to help B2B marketers track and measure the effectiveness of the campaigns they run on ...

If you are a manager managing data and metrics with a remote team, what can you do to better lead team discussions to produce results? Communications can get tough when analytics teams work from home, ...

We list the best lead generation tools, to make it simple and easy for you integrate existing marketing or CRM software for better analytics and KPIs. to increase customer base and maximize sales.

Consumer-facing businesses in banking, telecoms and retail are leading the way in the adoption of analytics internally. According to Analytics India Magazine, about 5% of analytics adoption in India ...

Today, 44 percent of companies are doing lead scoring, according to a new Decision Tree Labs Report. However, the survey respondents gave their current lead scoring programs poor marks for ...

Google Analytics announced two major updates: Details. Reddit Ads cost import: Advertisers can now automatically import cost data from Reddit Ads into Google Analytics, enabling unified reporting and ...

Merkle (www.merkleinc.com), a leading technology-enabled, data-driven customer experience management (CXM) company and part of dentsu, has appointed Dan Wigley to lead its combined UK analytics ...

Big Data does not necessarily mean Good Data. And that, as an increasing number of experts are saying more insistently, means Big Data does not automatically yield good analytics. If the data is ...