The marketing retainer model had its moment. Fixed fees for fixed scopes gave brands predictability, but not accountability. Agencies got paid regardless of performance. And clients paid for effort, ...
Founder of Prosh Marketing, a Fractional CMO & Marketing Strategy Agency that helps Startups & SMBs build marketing teams and go to market. A marketing funnel is a useful tool for marketers to ...
During my time at the recent Forrester Forum For Marketing Leaders, I overheard the “f” word quite a bit. No, not that one. The one that’s described the traditional buying journey in B2B marketing for ...
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