Machine learning has been inducted into various domains for automation and insights. It has helped businesses grow by aiding decision-making based on data. Organizations create and deploy machine ...

Founder of Prosh Marketing, a Fractional CMO & Marketing Strategy Agency that helps Startups & SMBs build marketing teams and go to market. I started my marketing career working at global technology ...

In the marketing world, there’s often a clear divide between outbound and inbound strategies. Outbound marketing – things like radio, TV, and print – pushes a message out to the audience. Inbound ...

Recently, quick-service restaurants are feeling more and more pressure to stay relevant in a highly competitive industry. Some brands are turning to one of digital marketing’s biggest assets, machine ...

Program Goal #1: Consumer Buying Process - Understanding of the consumer buying process. a) Demonstrate an understanding of the consumer buying process. Program Goal #2: Target Markets - Demonstrate ...

Explore the fundamentals of digital marketing, including its key types and channels like SEO, social media, and more. Learn ...

First, you walk. Then you run. What if, instead, you learned to dance? While Account-Based Marketing (ABM) is a key strategy today, going forward, B2B marketers will take a more holistic view. More of ...

If you want to rule marketing today, you have to not only possess information but also track valuable data for your business. Knowing that a company has 100,000 faceless clients is not enough; it is ...