Insurance advertising, once dominated by fear-based messaging and worst-case scenarios, is now shifting towards themes of ...

The following is a guest piece by Zerlina Jackson and Evan Finkelstein of New York Life. Opinions are the author’s own. Providing trusted and in-depth information for customers has always been a top ...

Insurers have a history of taking a one-size-fits-all approach to marketing. This tack has generally served the market’s needs — after all, insurance is a general requirement for a wide consumer base, ...

Many misconceptions surround life insurance — by clients, financial advisors, and agents alike. Financial advisors can help communicate the versatility of life insurance to their clients and help them ...

Allianz Life Insurance Company of North America has promoted Janelle Walter to director of life insurance sales in the marketing division. Walter will be responsible for the development and execution ...