Without much warning, e.l.f. cosmetics casually dropped the Halo Glow Liquid Filter. As one of the most talked about launches of the summer (that just so happened to sell out almost immediately in all ...

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E.l.f. has launched eight shades of its new Halo Glow Liquid Filter for the ultimate glowy complexion. Here’s why it’s being compared to It Cosmetics and Charlotte Tilbury. I first spotted E.l.f.’s ...

I always look for the little joys in life, like finding a fiver in my pocket or getting an extra McNugget in my share box. While these are all top-tier surprises, discovering a ‘drugstore double’ of ...