Branding vs style is changing fashion. Discover how the logo fashion decline reflects new luxury consumer trends.

We include questions on everything from the VW logo to a nickname for the Shell logo and an early iteration of adidas' famous ...

NEW YORK, NEW YORK – JUNE 02: Detail of a jersey patch worn by DJ LeMahieu #26 of the New York Yankees for Lou Gehrig Day during the first inning of Game Two of a doubleheader against the Los Angeles ...

Yep, there's a scientific reason behind why you can't resist those bright red logos you see everywhere. There’s a reason you can’t resist the siren call of the McDonald’s logo or the Coca Cola logo.

A good logo is meant to evolve with the times. Just look at the countless iterations the Microsoft logo has gone through since the company launched in 1975. But what happens when logos travel back in ...

Logos are an integral part of American sports. It is a great aspect of the whole fan experience. Defending your teams—or criticizing rival organizations. There is, however, more than meets the ...

The Sacramento State logos and logotypes presented on this site are registered trademarks owned exclusively by California State University, Sacramento. University faculty, staff, and delegates thereof ...