If you’re focusing on retention marketing next year, you’re not alone. According to Forrester Research, B2C brands will increase their spending on loyalty and retention marketing by 15% in 2021. To ...

As retail faces unprecedented challenges, from rising acquisition costs to ever-changing consumer expectations, the old ways of building customer loyalty are falling short. Generic discounts, blanket ...

Nick Watson is VP of Customer Success at Cheetah Digital and has supported brands like Coca-Cola, Shell, Manchester City FC, Bauer Media and Reckitt Benckiser collect over 1.3 billion preference ...

Let's start with a universal truth: Getting customers to choose you once is not that hard, but getting them to keep choosing you time after time? Now, that’s what separates thriving brands from the ...