Rob Keyes manages content planning and processes, business development, social media, strategic partnerships, branding and PR for Screen Rant and consults for Collider, Comic Book Resources (CBR), and ...
When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. [Update: Microsoft and Machinima respond to the XB1M13 campaign controversy] There has been a ...
The Federal Trade Commission has settled charges with Machinima, which had been accused of deceptive advertising by paying “influencers” to post YouTube videos that endorsed Microsoft’s Xbox One video ...
Posts from this topic will be added to your daily email digest and your homepage feed. is a senior editor and author of Notepad, who has been covering all things Microsoft, PC, and tech for over 20 ...
Machinima has agreed to disclose when it’s paying YouTube creators to endorse products, settling an investigation by the Federal Trade Commission about the multichannel network’s promotional videos ...
When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. If you saw a video from a YouTube gamer praising the Xbox One during its launch in 2013, that ...
The Federal Trade Commission today announced that it had settled charges against Machinima for deceptive practices. The regulator cited violations of the FTC Act in relation to an Xbox One advertising ...
Microsoft has confirmed that it asked Machinima to label its paid Xbox One video content as adverts, after it was revealed that YouTubers would only be paid a higher rate for saying nice things about ...
When launching a new console, a lot of work goes into promotion. Ads are crafted, interviews are conducted, and fans are educated. While traditional advertising certainly works to spread the word on ...
The Federal Trade Commission concluded Machinima, a hub for video game culture, failed to disclose that some of its Xbox-related content was sponsored. Machinima, known for viral videos produced from ...
Popular videogame site will let gamers split the TV screen and access Machinima videos while playing and turn mobile devices into a second screen for content The company will launch an innovative new ...
Online entertainment producer Machinima, which courts mostly males with videogame programming, is just as eager about the launch of Microsoft’s Xbox One console as some of its gaming fans. The company ...