Overview: AI-powered marketing analytics tools enable brands to move beyond basic reporting and leverage predictive insights, automation, and real-time optimiza ...

The MS Marketing Analytics program will prepare students to accelerate their careers in the high-demand, marketing analytics field. Employment growth and demand for marketing analytics experts is high ...

Analytic Partners, the leader in Commercial Analytics, today released Five Forces Shaping Marketing Budget Decisions in 2026. Grounded in a verified sample of 455 senior decision-makers at ...

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The MS Marketing Analytics degree focuses on the exciting and fast-growing field of big data. Designed to teach students how to translate data into strategic marketing analytics, this robust technical ...

Opinions expressed by Entrepreneur contributors are their own. Few marketers would admit to having “an excellent handle” on their analytics. But don’t blame it on the marketer. Often marketing efforts ...

People + Data = Better. It’s a not-so-new principle my team and I are applying at LeadsRx, the company I co-founded in 2015. We’ve always emphasized human involvement — be it through interaction with ...

Data analysis forms the backbone of modern marketing ecosystems. Every marketing campaign that you run can be analyzed vis-a-vis user behavior, messaging, demographics and so on. While the jury is ...

This concentration focuses on gaining insights into the market and its customers. Marketing Research introduces basic survey and analytical methods for studying consumer attitudes, opinions, ...