Marketing in the travel industry is complex. While 90% of travel customers do research online, only 82% will end up making their bookings via those same digital channels. Despite sites like ...

According to the U.S. Census, more than 50 percent of the American population is expected to be composed of minority groups by the year 2042 and in today's dynamic and interconnected world, diversity ...

Email communication isn’t just for the office or workplace anymore. Instead, email has become an essential part of almost every consumer’s daily life, hence why email marketing continues to remain ...

With more and more businesses being created in 2022 it is becoming harder to stand out in a saturated market. Making your business stand out through your marketing is a great way to increase your ...

Maximizing Your Reach: The Power of Multi-Channel Marketing Automation in Modern Business. In the digital era, companies face the challenge of reaching consumers who are scattered across various ...

Marketing archival is an important part of any successful marketing strategy. It allows marketers to track and analyze past campaigns, identify trends, and develop strategies for future campaigns.

Marketing is one of the most important aspects of a business yet is often underestimated, especially within the startup world. Most startups are tight on resources and often want to get straight to ...

Why is it so hard for Sales and Marketing to effectively collaborate? Although both are critical players in revenue generation, the misalignment between the two departments is a well-known issue.

One of the problems I’m constantly running into is inadequate staffing, funding, and marketing support. It is particularly bad in tech companies because it seems like the entire industry is a poster ...

How will your marketing plan change in the face of economic change? Maybe it doesn’t need to. The key is to monitor the market closely. Businesses that keep a very close eye and ear out for how their ...