Through the years, there have always been assertions and assurances that particular marketing campaigns will deliver a return on investment (ROI). This may in some instances be the case, but ...

How do you create a successful automation strategy for a marketing program? A key step is mapping each part of the customer journey to actions (what needs to happen) and automations (elements of the ...

How are artificial intelligence and automation affecting marketing operations at large businesses? To find out, Algomarketing surveyed 300 global marketing leaders who work for firms that have 10,000 ...

Today’s B2B marketers understand the importance of enterprise mobility, timely follow up, immediate access to marketing collateral, and the ability to track prospect activities at anytime. But, they ...

When it comes to growth hacking and digital marketing, it’s vital to leverage marketing automation and implement a solid customer journey optimization strategy that helps you save time, money, and ...

While the marketing automation industry has seen rapid, steady adoption over the last two years, industry experts point to a lack of process-based insight as a reason why marketers are not realizing ...

Eloqua and creative agency JESS3 have created an infographic called ‘The History of Disruptive Innovations in B2B Marketing’, looking at innovations in communications, business processes, hardware, ...

This post was originally published on the Novacom blog. Through the years, there have always been assertions and assurances that particular marketing campaigns will deliver a return on investment (ROI ...