This financial insecurity has led to a drop in consumer confidence, and as a result many verticals are seeing a drop in traffic – especially from users with the intention to buy. With conversions ...

Marketing campaigns may have different goals, such as raising brand awareness, boosting sales or increasing event attendance. But all campaigns require a company’s resources, whether that’s money from ...

AI is focusing on deeper insights for sustainable growth and long-term value, from predictive performance modeling to AI-driven attribution, CLV, and EVS. Success in PPC has historically been measured ...

There are so many metrics you can track when running a Google Ads campaign. Yes, having more data at your disposal helps you make more informed decisions, but to someone new to paid search, all the ...

YouTube is a cornerstone of paid video advertising, offering unparalleled reach and creative possibilities. But for marketers, it’s also one of the most challenging platforms to measure effectively.