The Sacramento City Council on Tuesday unanimously passed the first spending plan for the Measure L Children’s Fund, a voter-approved initiative to support youth development and violence prevention.

In response to the U.S. JIC's (joint industry committee) plan to expand from certifying ad currencies to certifying media audience measurement next year, Media Rating Council Executive Director and ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Peter Vandre, Chief Analytics Officer at ...

The PPC ecosystem is about to undergo significant changes driven by regulation. With regulation updates such as regional consent requirements and Chrome’s deprecation of third-party cookies later this ...

The privacy-focused evolution has steadily progressed over the past three years, all in the name of improving user privacy. However, advertisers will lose critical performance signals – measurement ...

Marin County supervisors approved a revised version of the Measure A sales tax measure for the June 7 ballot on Tuesday. The vote followed a heated community debate over changes in its expenditure ...

To stay resilient in these uncertain times, strengthening your marketing measurement is more important than ever. To help prepare for 2023, we compiled a list of the measurement strategies leading ...

Modesto’s 1 percent sales tax increase is expected take effect April 1, and the city plans to spend its initial proceeds on hiring more park rangers, trimming more trees and increasing park ...