Carol is the CMO at Exclaimer, an email signature platform. She is a senior leader with over 15 years’ experience in the technology space. In the dynamic world of marketing, amid rapid technological ...
"Mad Men" is a term coined in the 1950s to describe New York's Madison Avenue advertising executives, recently brought to the fore in the popular TV show of the same name. In the compelling world of ...
To continue reading this content, please enable JavaScript in your browser settings and refresh this page. Objective-based business strategy attempts to resolve the ...
For years, HR leaders have embraced marketing mindsets to attract top talent. We've refined our employer brands, invested in recruitment marketing and polished candidate experiences. But once the ...
Enlightened marketing seeks to address some of the criticisms of traditional marketing philosophies and their impact on the community as a whole by incorporating five principles. The enlightened ...
Marketing is a critical business function for most for-profit and non-profit businesses. Marketing is a broad process that includes research, product design and development, promotion and customer ...
It's rare to come across a philosophy or strategy that remains relevant for decades. Yet, Dan Kennedy's direct response marketing principles are as effective today as they were when he first ...
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