Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. The marketing world is full of buzzwords: "omnichannel," "integrated advertising," "customer ...

Chances are, you wouldn’t set out on a road trip without mapping your route (at least those of us old enough to remember a time before Google Maps). A marketing strategy for your business functions in ...

Too much of the commentary on the war in Gaza begins with tactics, which are concerned with achieving small, concrete military objectives, such as taking a hill or launching an ambush. Tactics and ...

A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...

In one of the first major studies to critically assess this new cycle of global working class struggle, Robert Ovetz collects together case studies from over a dozen contributors, looking at workers' ...

With each successive large-scale cyber attack, it is slowly becoming clear that ransomware attacks are targeting the critical infrastructure of the most powerful country on the planet. About 2,500 ...