The choice by Pantone to make a white shade called Cloud Dancer the 2026 color of the year has been met with swift backlash online from color enthusiasts who’ve slammed the decision as a boring and ...

Fact: Colors influence how we think and feel. Also fact: Standing in a misty room soaked in blue lighting will make you feel peaceful but curious, especially when the only thing you see is a ...

Our recent internet era has been plagued by a barrage of quiet luxury, sleek trad wife aesthetics, clean girls, sad beige babies, tech oligarchs, Sydney Sweeney’s good jeans and more. Pantone brought ...

But for the first time ever, Pantone’s color is essentially a non-color. Or you could call it every color. Pantone’s 2026 Color of the Year is a white. In Pantone language, that’s code 11-4201—aka ...

Ahead of Pantone’s December 4 announcement of its 27th Color of the Year, explore the complete history of selections that have shaped design trends and reflected our collective mood. Pantone will ...