The vibrant red hue is here to send a message. Period. Pantone has launched a new color inspired by the steady flow of menstruation. Its new red shade, aptly named "Period," is aimed at breaking the ...

CARLSTADT, N.J. – Pantone’s color of the year for 2023 is a nuanced crimson red tone that presents a balance between warm and cool. It’s called Viva Magenta. “As virtual worlds become a more prominent ...

Pantone’s Color of the Year announcement is highly anticipated for color lovers and industry experts alike. With the company’s 2024 color selection, Pantone celebrated the 25th anniversary of its ...

The last two years have been difficult ones on planet Earth. As COVID-19 swept through the world, humans faced death, isolation, and social unrest. But as 2023 dawns, the pandemic feels like it is ...

Each December, design and color enthusiasts await the announcement of Pantone's Color of the Year. Looking back on recent trends and lifestyles while also taking a look into the future, Pantone's ...

Celebrities like Zendaya, Anya Taylor-Joy, Gigi Hadid and more have already tapped into Pantone’s fall 2022 color trends for their recent red carpet appearances. The color institute released its fall ...

Pantone has revealed its Color of the Year for 2023, 18-1750 Viva Magenta, a brand-new color "brave and fearless, whose exuberance promotes a joyous and optimistic celebration." The shade falls under ...